minoka Academy

Knowledge that stays with the team.

Trainings on SEO, GEO, and AI literacy under Article 4 of the EU AI Act. Each training is bookable as an online module course or as an in-house workshop. From minoka practice.

About the Academy

Practice over theory. Own tools over textbook.

minoka builds its own tools for SEO and Generative Engine Optimization. The Academy content is grounded in that practice, not in textbook knowledge. You learn against real domains, with methods we apply daily in audits and consulting engagements.

Three trainings to choose from: AI Literacy under Article 4 of the EU AI Act, SEO Foundations, and GEO Foundations. Every training is bookable as an online module course for individual study or as an in-house workshop for your entire team.

Start here

Staff training under the EU AI Act

What Article 4 actually asks for, why an off-the-shelf course does not meet the obligation, and why a stocktake of your processes comes first.

Read the briefing →

Training overview

Three trainings, one goal: knowledge your team carries itself.

The trainings build on each other, but each one stands on its own. AI Literacy covers the basics for companies using AI tools, under Article 4 of the EU AI Act. SEO and GEO are the two disciplines that make brands visible.

AI Literacy

AI literacy training under Article 4 of the EU AI Act, for everyone working with AI systems.

Online module course or in-house workshop

View training →

SEO Foundations

How search engines find, index, and rank your content. Solid baseline for any marketing team.

Online module course or in-house workshop

View training →

GEO Foundations

How to get cited in ChatGPT, Perplexity, and Google AI Overviews. The next step after SEO.

Online module course or in-house workshop

View training →

Frequently asked

What you should know about the Academy.

Legal status: 29 August 2026. These notes are an editorial summary and not legal advice; they do not replace a lawyer’s review of your particular case.

How do I book a training?

Through the form on this page or directly on the relevant training page. Name the training you want and the format (online module or in-house workshop) in the free-text field. You will receive a personal reply within 24 hours with conditions and date options.

Which training is right for me?

AI Literacy fits any company using AI tools such as ChatGPT, Copilot, or Gemini (Article 4 of the EU AI Act, in force since February 2025, as a duty of effort since the Omnibus of 27 July 2026). SEO Foundations fits marketing teams that want to understand their visibility in Google. GEO Foundations fits when you tackle the next layer of visibility, once your SEO baseline is in place. If you need a stocktake before the knowledge build-up, the route runs through the services: the GEO Audit shows where your visibility in AI answers stands, and the EU AI Act compliance audit how far your obligations reach.

Who is the target audience?

Employees and managers in B2B SaaS and SME companies who, without an IT department, take responsibility for the online visibility or AI compliance of their organization. A marketing background helps, but it is not required.

How does the online module course differ from the in-house workshop?

The online module course is asynchronous: each person learns at their own pace, with video modules, reading material, and comprehension checks. The in-house workshop is on-site or remote-live: 1 or 2 focused days at a stretch, depending on the training, team discussion, exercises drawn from your everyday work. The content is identical; the in-house format is especially useful when you want to bring an entire team to the same level.

Inquiry

Request a training.

Fill out the form. Select “Training (Workshop / Course)” as your topic, and name the training and format (online module or in-house workshop) in the free-text field. You will receive a personal reply within 24 hours.

Ich habe die Datenschutzerklärung gelesen und stimme der Verarbeitung meiner Angaben zu.**