GEO Foundations

GEO Foundations: how to get cited in ChatGPT, Perplexity, and Google AI Overviews.

The next step after SEO. Practical online course on visibility in generative AI answers. With methods we apply daily at minoka.

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What you learn

Six modules that grip in practice.

The training covers the GEO areas responsible for visibility in AI answers:

  • How AI answers come about. How ChatGPT, Perplexity, and Google AI Overviews research, which sources they prefer, and why some brands get cited and others do not.
  • AI bot access and llms.txt. How to allow or refuse AI crawlers to read your content. What llms.txt is, how to set it up correctly, and whether you should use it at all.
  • Schema markup for AI visibility. Which structured data AI systems treat as authority signals. FAQPage, Article, Person, Organization. With concrete examples from our own projects.
  • Knowledge Graph and Wikidata. How to anchor your brand in Google’s Knowledge Graph. Wikidata entry, sameAs cluster, identifier block. Live demo with my own Q ID.
  • Content for AI extractability. How to structure content so that an AI can extract clear facts. Heading hierarchy, lists, clear sentences, fewer marketing phrases.
  • Measuring AI visibility. How to test whether you get cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Which queries to check, which sources are cited instead, and how to derive actions.

Fit

Who is the training for?

The GEO Foundations training fits when:

  • You understand the SEO baseline and want to tackle the next visibility layer.
  • Your audience uses generative AI tools for research, and you want to appear there.
  • You want to be early, before the German market catches up in the GEO area.
  • You hold SEO responsibility and want to extend your stack with GEO methods.

Format

Two formats, the same content.

Bookable as an asynchronous online module course for individual study, or as an in-house workshop for your entire team. Content is identical.

Online module course

Asynchronous, with video modules and practical exercises.

  • Pace: at your own speed, estimated 6 to 10 hours
  • Prerequisite: SEO baseline should be in place; otherwise start with „SEO Foundations“
  • Certificate: participation record after module completion

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In-house workshop

1 day on-site or remote-live, focused on your brand’s AI visibility.

  • Duration: 1 day
  • Format: on-site or remote-live, team training
  • Prerequisite: SEO baseline should be in place; combine in-house with „SEO Foundations“ if needed

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Frequently asked

Frequently asked questions about the training.

How much does the training cost?

Conditions are sent on request. We orient pricing on the other Academy trainings, with team volume tiers. We name concrete figures in our reply to your inquiry.

How does the booking work?

Through the form or directly by email. You will receive a personal reply within 24 hours with conditions and dates. We discuss whether the online module format or the in-house workshop fits better.

What is the difference between GEO and SEO?

SEO ensures that search engines index your content and place it in result lists. GEO ensures that generative AI systems cite your brand and your content as a source for answers. Both disciplines share technical substance, but GEO requires additional steps: Knowledge Graph, Wikidata, AI bot access, llms.txt.

Do I need SEO before doing GEO?

In practice, yes. Crawlability, schema, and a clean technical baseline are prerequisites for AI visibility. If your SEO baseline is weak, GEO yields nothing. If unsure, take „SEO Foundations“ first or book a SEO Audit for a baseline assessment.

What comes after the training?

You can continue on your own, book a GEO Audit for your specific situation, or run an in-house workshop for your team. The Academy covers the knowledge; the consulting covers the application to your domain.

Inquiry

Request the „GEO Foundations“ training.

Fill out the form. Topic is „Training (Workshop / Course)“, the „geo-foundations“ package is pre-selected. You will receive a personal reply within 24 hours with conditions and dates.

I am aware that my data will be stored to enable contact with me, in accordance with the privacy policy.*

Other trainings

Other Academy trainings

  • AI Literacy: Mandatory training under Article 4 of the EU AI Act.
  • SEO Foundations: Practical online course for marketing teams who want to take their visibility in Google into their own hands.
  • All Academy trainings: AI Literacy, SEO Foundations, GEO Foundations at a glance.