Projects · Custom Tooling
An extension that plans delivery routes right inside the client’s system.
Developed on commission for a logistics company, under a non-disclosure agreement. That is why there is no client name, no portal, and no screenshot. The workflows and figures are the real ones.
The task
The client plans its routes in a logistics portal in the browser. What was missing there was the order of stops.
The portal knows orders and addresses, but no stop order. It had to be created outside the portal, with addresses that were entered a second time for that purpose.
How it started
Before the first line of code came a process analysis: we talked to the dispatchers and recorded their workflows, so that the extension reflects them instead of dictating new ones. The client’s requirement was simple: no system change, the team stays in its familiar screens, and no entry is typed twice.
The result is a Chrome extension that hooks into exactly this portal: it takes over orders and addresses with one click, plans the route over real road distances, and writes the finished order back. Today it runs in daily operation. We knew the approach from our own extensions in the Chrome Web Store, above all SEOMURAI with seven tool areas and an interface in 15 languages.
Chrome extension · built on commission · in daily operation
What we built
- One click instead of retyping. The extension reads orders and addresses from the client’s system. Deliveries to the same address are merged into one stop.
- Order by real road distances. With time windows, priority customers who are served first, and an unloading time per stop. The depot is the start and end point.
- Back into the system. The finished order is written into the client’s system. Nothing is entered twice.
- Output for the driver. As a map, a table, or a link to the phone, with no extra software. Every route stays in the history.
- Uncertain addresses are flagged. The check runs before the route, not on the road. The dispatcher corrects them before a driver has to search.
- Operated in Germany. Server, address lookup, and route calculation are based in Germany. Licenses and features can be managed per site.
What it delivers
Two hours a day, per dispatcher.
That is how much time the extension saves, according to our measurement at the client. The route is no longer built by hand; the dispatcher reviews the result and releases it.
- Before. Enter orders and addresses from the portal a second time, lay out the order by hand, type up the route for the driver.
- After. One click takes over the orders, the order is calculated, the route goes back into the system and to the driver as a link.
- What remains. Review and release. The dispatcher sees time windows, priority customers, and uncertain addresses before the output.
How a commissioned tool comes about
It does not start with a finished solution, but with an assessment.
Four steps we follow. For the planning tool above, it started with the process analysis with the dispatchers.
- Initial conversation. Clarify goals, bottlenecks, and scope, without obligation.
- On-site assessment. Walk through the entire process with the team and measure it: where do waiting times, duplicate entries, and follow-up questions arise?
- Action plan. Levers ordered by effort and benefit, quick wins first.
- Implementation. Build in small steps, train, and hand over to the team. Tools dock onto the existing system instead of replacing it.
Who is behind it
Two sides that belong together: operations and technology.
Aladin Bisevac knows logistics operations from the loading dock to the office, Sercan Kahraman builds the software.
Aladin Bisevac
Co-founder, certified logistics master (IHK). In logistics since 2008: from team lead through warehouse control center, sales of logistics services, and division management to operations manager and managing director of a freight forwarder.
- Focus areas: process optimization with Lean and CIP, site and staff management, tenders.
Sercan Kahraman
Co-founder, graduate logistician (TU Dortmund). Led a federally funded research project on truck waiting times at loading ramps at the Institute for Distribution and Retail Logistics of VVL e. V. in Dortmund.
Custom Tooling
Your system cannot do something your team needs every day?
Figures: as of 2026.