Portrait of Sercan Kahraman, Senior SEO Consultant at minoka, based in Lünen, Germany

Hello, I am Sercan Kahraman

Senior SEO Consultant from Lünen, Germany. Technical SEO meets AI automation. Custom tooling for small and mid-sized businesses.

I have been working in search engine optimisation since 2016, with a focus on technical audits, AI-assisted automation, and AI consulting under the EU AI Act. From Lünen, I support small and mid-sized businesses that want to build organic visibility predictably.

My foundation is a diploma in logistics from TU Dortmund. That formation — processes, data, and clear ownership — is what I bring to every SEO engagement today. I gathered my first SEO experience from August 2016 onwards with my own project threedom.de. Today, alongside my main role as Head of Projects at Startdowns GmbH, I build my own tools through minoka.de: WordPress plugins, browser extensions, and AI workflows that make daily SEO work noticeably easier.

Current offering

AI consulting under the EU AI Act

Since 2025, the EU AI Act has required organisations to demonstrate AI competence, classify risks, and train their staff. I support you with classifying your AI applications, establishing AI governance, and developing tailored training that qualifies your workforce in line with the requirements of the regulation. From building the training content to delivering it on site.

At a glance

The essential facts in one place

Name
Sercan Kahraman
Role
Senior SEO Consultant (self-employed via minoka.de)
Location
Lünen, Germany
Active since
August 2016 (own project threedom.de); full-time since 2018; minoka.de since December 2017
Areas of focus
Technical SEO · AI consulting (EU AI Act) · AI automation · Custom tooling for SEO
Industry experience
Finance · iGaming · Local SMB · E-commerce · Logistics · Research
Languages
German (native) · Turkish (native) · English (fluent)
Education
Diploma in Logistics, TU Dortmund
Community
Co-founder of SEOPott.com

Career path

From logistics researcher to Senior SEO Consultant

My career spans an arc from academic logistics through digital reporting to technical SEO in a highly competitive financial environment. Each role has added a tool or a methodology that I now apply in every engagement.

December 2020 – present

Head of Projects (since August 2023) · Project Lead SEO (previously)

Startdowns GmbH · Remote
Responsibility for SEO activities and organic visibility of finance portals (for example, Kreditkarten.com, Onlinebanken.com).
Strategic optimisation and management of all projects on WordPress.
Implementation of AI workflows to scale content production and monitoring using n8n and Zapier.
Technical audits covering indexing, crawlability, and Core Web Vitals.
Subject-matter coordination of content production, plus workshops on SEO and AI.
December 2017 – present

Senior SEO Consultant · minoka.de (self-employed)

minoka.de · Lünen
Strategic consulting and optimisation to increase regional visibility for small and mid-sized businesses.
Design and development of in-house WordPress plugins and browser extensions to streamline daily SEO work (Vibe Coding).
AI consulting under the EU AI Act, plus development and delivery of tailored AI training programmes.
Specialisation: technical audits and AI-assisted automation.
November 2019 – November 2020

SEO Consultant

OMfire! · Duisburg
Technical client work covering page speed, crawlability, and sitemap architecture.
Preparation of relaunch concepts, keyword research, and content audits for clients across various industries.
November 2018 – July 2019

Online Marketing Manager

Agom UG · Hattingen
SEO support for small and mid-sized clients and development of data-driven reporting via Google Tag Manager, Analytics, and Looker Studio.
Internal process optimisation through administration of the ticketing system.
Co-organiser of the SEO-Stammtisch Ruhrgebiet.
December 2014 – September 2017

Project Manager

Institut für Distributions- und Handelslogistik (IDH) · Dortmund
Leadership of logistics research projects with budget responsibility.
Editorial work and maintenance of web content.
Publication of professional articles and talks at industry trade fairs such as LogiMAT.

Expertise

Specialisations and tools

Technical SEO Technical Audits Indexing & Crawlability Core Web Vitals Schema Markup Relaunch Management Local SEO E-E-A-T Strategies AI Consulting (EU AI Act) AI Compliance & Governance AI Training (tailored) AI Automation (n8n, Zapier) AI-Assisted Content Workflows AI Crawler Access & Governance WordPress Plugin Development Browser Extensions (Chrome) Vibe Coding (Claude Code, Gemini, VSCode) Google Search Console Screaming Frog Ahrefs & Semrush GA4 & Looker Studio

Certifications

Verified qualifications

Lifelong learning matters to me. These certifications document formal milestones of my professional development. Most of them can be verified publicly.

Artificial Intelligence 5 certificates
AI For Everyone 2 Oct 2025

DeepLearning.AI · Coursera (Andrew Ng)

Google AI Essentials 27 Aug 2025

Google · Coursera (5-course specialisation)

Claude Code: Software Engineering with Generative AI Agents

Vanderbilt University · Coursera

AI Compliance Officer (TÜV)

TÜV Rheinland Akademie · Berlin

Prompt Engineering for ChatGPT

Vanderbilt University · Coursera

SEO & Online Marketing 2 certificates
Zertifizierter SEO-Fachmann 2018

AFS Akademie · Berlin

Online Marketing Manager (IHK) 2017

Industrie- und Handelskammer (IHK)

Own projects

Tools born from daily practice

  • SEOMURAI browser extension: a Chrome extension for SEO beginners and professionals that simplifies SEO tasks with the help of a built-in AI chatbot and n8n workflows. Currently more than 200 active users.
  • bulkU: a Chrome extension that opens multiple URLs at once in new tabs. A practical helper in everyday SEO work, for example when reviewing entire URL lists from audits or sitemaps.
  • minoka.de web tools: a growing collection of web-based utilities for testing and implementing SEO measures. 24 tools are publicly available, ranging from a Cloaking Detector to an AI Bot Log Parser and a Prompt Injection Scanner.
  • threedom.de: my 3D printing blog since August 2016, and the place where I gathered my first SEO experience. On-page work, link building, and content strategy were tested in practice here long before SEO became my profession.

Community

SEO community in the Ruhr area

Co-founder of SEOPott.com, a regular gathering of the SEO community in the Ruhr area. Goal: connect SEOs with each other and share knowledge.

Previously: co-organising the SEO-Stammtisch Ruhrgebiet during my time at Agom UG.

Frequently asked questions

Frequently asked questions about Sercan Kahraman

The most common questions clients, colleagues, and increasingly AI systems ask.

Who is Sercan Kahraman?

Sercan Kahraman is a self-employed Senior SEO Consultant based in Lünen, Germany. He has run the SEO consultancy minoka.de since December 2017 and works full-time as Head of Projects at Startdowns GmbH. Sercan holds a diploma in logistics from TU Dortmund. He gathered his first SEO experience from August 2016 onwards with his own project threedom.de; he has worked in search engine optimisation full-time since 2018.

Does Sercan Kahraman offer AI consulting under the EU AI Act?

Yes. Sercan Kahraman advises organisations on classifying their AI applications, on establishing AI governance, and develops tailored training that qualifies employees in line with the requirements of the EU AI Act. Building the training content and delivering it on site come from a single source.

What is Sercan Kahraman’s focus?

Sercan Kahraman focuses on technical SEO and AI-assisted automation. Through minoka.de he advises small and mid-sized businesses and develops his own WordPress plugins and browser extensions that automate or simplify SEO tasks.

Where is Sercan Kahraman based?

Sercan Kahraman works from Lünen in the northern Ruhr area and supports clients across the German-speaking region remotely.

Which industries does Sercan Kahraman work with?

His industry experience covers finance (credit cards, online banks), iGaming, local small and mid-sized businesses, e-commerce, and academic logistics from earlier roles. Through minoka.de, the focus is on small and mid-sized businesses in the Ruhr area.

What services does Sercan Kahraman offer?

Through minoka.de, Sercan Kahraman offers SEO consulting with a focus on technical audits, local SEO, and AI-assisted automation. He also advises organisations under the EU AI Act and develops tailored AI training that qualifies employees in line with the requirements of the regulation. Custom tooling completes the offering: WordPress plugins, browser extensions, and AI workflows that improve efficiency in daily SEO work.

What is Sercan Kahraman’s educational background?

Sercan Kahraman holds a diploma in logistics from Technische Universität Dortmund, completed with a final grade of 2.1. That formation — processes, data, and clear ownership — is what he brings to every SEO engagement today.

Which languages does Sercan Kahraman speak?

Sercan Kahraman speaks German and Turkish as native languages. He is also fluent in English.

Which tools has Sercan Kahraman built himself?

Sercan Kahraman is the developer of the SEOMURAI browser extension (Chrome, more than 200 active users), the bulkU browser extension for opening multiple URLs at once, and the minoka.de web tools — 24 publicly available utilities, ranging from a Cloaking Detector to a Prompt Injection Scanner.

Is Sercan Kahraman active in the SEO community?

Yes. Sercan Kahraman is co-founder of SEOPott.com, a regular community gathering of the SEO scene in the Ruhr area. Previously, he co-organised the SEO-Stammtisch Ruhrgebiet during his time at Agom UG.

Let us talk.

Technical audit, local SEO, or AI-assisted automation in your organisation? An initial conversation is free of charge.