SEO Foundations

SEO Foundations: how search engines find, index, and rank your content.

Practical online course for marketing teams who want to take their visibility in Google into their own hands. Without textbook clichés, with real examples.

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What you learn

Six modules that grip in practice.

The training covers the SEO areas responsible for 90 percent of SME visibility:

  • How a search engine works. Crawling, indexing, ranking. What Google sees, what Google evaluates, and where the levers lie that you can actually influence yourself.
  • Tech SEO without an IT department. robots.txt, sitemaps, canonical tags, hreflang. The technical basics you must understand as a marketing person, without having to implement them yourself.
  • Writing content that ranks. What separates content that lands in the top 10 from content that disappears into nothing. Topic research, search intent, content depth.
  • Schema markup and rich results. How structured data improves your visibility in Google results. FAQPage, Article, Organization, Service. Hands-on with real examples.
  • Backlinks: what really counts. Quality over quantity. How to evaluate backlinks, how to build your own backlinks without drifting into spam practices.
  • Measuring success without tool overload. Search Console, GA4 or Plausible, sensible KPIs. What you really need to look at and which vanity metrics you can ignore.

Fit

Who is the training for?

The SEO Foundations training fits when:

  • You hold marketing responsibility and have so far perceived SEO as a black box.
  • You work with an SEO agency and want to understand what they do and whether it makes sense.
  • You are starting a new content program and want to consider SEO from the beginning, rather than retrofitting it.
  • You are building an internal team and need a shared knowledge base before specializing.

Format

Two formats, the same content.

Bookable as an asynchronous online module course for individual study, or as an in-house workshop for your entire team. Content is identical.

Online module course

Asynchronous, with video modules and practical exercises on real domains.

  • Pace: at your own speed, estimated 8 to 12 hours, also in 30-minute units
  • Practice domain: you work with the example of your own domain
  • Certificate: participation record after module completion

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In-house workshop

2 days on-site or remote-live. Deep format with exercises directly on your domain.

  • Duration: 2 days
  • Format: on-site or remote-live, focused team training
  • Practice domain: live analysis of your own domain with the team

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Frequently asked

Frequently asked questions about the training.

How much does the training cost?

Conditions are sent on request. Per-person pricing with team volume tiers. We name concrete figures in our reply to your inquiry.

How does the booking work?

Through the form or directly by email. You will receive a personal reply within 24 hours with conditions and dates. We discuss whether the online module format or the in-house workshop fits better.

Do I need technical prior knowledge?

No. The training is designed for marketing professionals without an IT background. Technical concepts are explained so that you understand what is happening, without having to write code.

How does this training differ from other SEO courses?

The focus is on SME reality: no 200-tab dashboards, no enterprise edge cases. Instead, the levers that a marketing team of 2 to 10 people can actually move. Plus the bridge to GEO, which is missing in most classic SEO courses.

What comes after the training?

You can either continue independently, book a SEO Audit for your specific situation, or join the next training, „GEO Foundations“.

Inquiry

Request the „SEO Foundations“ training.

Fill out the form. Topic is „Training (Workshop / Course)“, the „seo-foundations“ package is pre-selected. You will receive a personal reply within 24 hours with conditions and dates.

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